| (09/18/07) - CHICAGO - For 50 years, having
that first child usually meant heading out of the city in search of a more
"family-friendly" lifestyle. But now that young adults are 33 percent more
likely than other Americans to live in close-in neighborhoods, progressive urban leaders
are asking if they can break the traditional pattern of family migration to the suburbs. City leaders from Chicago, Portland, Oregon and Akron will
convene in Chicago Sept. 25 to begin an 18-month process to develop and test concepts that
will encourage talented professionals, which cities have worked so hard to lure, to stay
in the city after they marry and have children as part of CEOs for Cities "Kids in
Cities" national Learning Network.
Their work will be documented over the next year and a half and will provide general
insights for urban leaders from all cities to address this opportunity.
"Our city welcomes these opportunities to share with other communities these ideas
and, we hope, some solutions. The American city needs the support of young, growing
families and we must assure them that cities can and do nurture families," said Mayor
Don Plusquellic
The impetus of this project was a concern among urban leaders that talented people were
leaving cities once the kids came along. To get answers on how to address this challenge,
CEOs for Cities, with the generous support of Forest City Enterprises, turned to the
Institute of Design in Chicago and asked teams of designers there to help develop a deep
understanding of the market and how they might be moved to alter their behavior.
Their approach was to study pioneering urban parents. Rather than ask people what they
might do in hypothetical situations, they studied what people choosing to raise their
children in cities are actually doing. They also interviewed urban and suburban
"discontents" -- parents not completely satisfied with their current situations.
What they found is that the top concerns of parents about city living are safety, space
and schools. But they found that satisfied urban parents had ways to address each of these
concerns. The very nature of the city alleviated their safety concerns with its density
and "eyes on the street." They supplemented their lack of private space by using
the city's public spaces, such as parks and sidewalks. And they augmented their children's
education with the city's diversity and cultural and other assets.
"For pioneering city parents - and we found many of them - cities are the perfect
place to raise children," said Carol Coletta, president and CEO of CEOs for Cities.
"Urban leaders who understand the concerns of parents and are willing to respond with
imaginative solutions can succeed in keeping young adults as they couple, marry and have
children."
The complete findings of the research along with sample solution sets can be found in
CEOs for Cities' Kids in Cities report found at: www.ceosforcities.org/internal/files/CEOs_KidsInCities.pdf.
Learning Networks are a new initiative developed by CEOs for Cities that bring a small
number of member cities together to collaborate on a particular project over an 18-month
engagement. Topics of the Learning Networks are driven by members' interests. Learning
Networks focus on a single pressing theme and are aimed explicitly at converting the
insights produced from CEOs for Cities research into action in local communities.
The Kids in Cities Learning Network is an exciting opportunity to take groundbreaking,
first-look research and translate it to on-the-ground action that will produce big wins
for cities.
For more information on this and other planned Learning Networks, contact Kristian
Buschmann at kbuschmann@ceosforcities.org.
END
About CEOs for Cities
CEOs for Cities is a national network of urban leaders
creating next generation cities that excel in the things that matter most to the success
of cities today - talent, connections, distinctiveness and innovation.
Urban leaders in the CEOs for Cities network lead
organizations whose success depends, in part, on the success of cities - mayors,
university presidents, foundation officials, corporate executives, and heads of economic
and civic development organizations.
For more information, go to www.ceosforcities.org, email ceos@ceosforcities.org or call
312.553.4630.
Contact:
Kristian Buschmann 312/553.4616
kbuschmann@ceosforcities.org |