| Just ten years ago, it was considered
adventurous for American venture capital funds to back promising and innovative Israeli
ideas in high tech - today, it is commonplace. On a government level, even some states
like California have entered into joint ventures with Israeli companies and consortiums. But now, for the first time, an American city has placed its faith
in Israeli technology by investing directly in an Israeli technological incubator. The
visionary city is Akron Ohio, which has earmarked a $1.5 million investment from local
public and private sources in Netanya-based Targetech.
"This is the first municipality in the United States
that has put together a public-private partnership that will invest directly into a
foreign incubator," Howard Gudell, president of the Ohio-Israel Chamber of Commerce,
told the Akron Beacon Journal.
"Every city in Israel has a sister city that funds
social programs or environmental efforts, but this is the first time an American city is
putting up money for business," said Targetech's marketing director Brenda Zeitlin.
In exchange for the investment, Zeitlin explained,
companies that emerge from Targetech will base their US headquarters in Akron, providing
local jobs and income tax to the city, plus dividends from part ownership in the
companies. The consortium that made the investment is called the Greater Akron Investment
Partners; which includes the city, but also business leaders in the community. The deal
gives the consortium anywhere from a third to a half-ownership in the incubator, which
retains approximately half ownership in the companies it sponsors.
"It creates a direct pipeline of companies coming out
of the incubator in Israel directly to Akron," said Gudell.
Long known as a tire-manufacturing center, Akron's economy
has suffered in recent years as many companies shifted their production facilities to
Asian countries. But it has recently rebounded by focusing on companies related to
polymers, advanced materials and biomedical applications.
The idea of attracting an American city to invest in
Targetech has been on the incubator's agenda for a while. Founded in 1991 - under the
Israeli government-run and funded technological incubator programs - Targetech has helped
dozens of companies over the years develop from their infancy stage into successful
private companies.
And then in 2003, they did it themselves, led a by a group
of private investors in Israel and the US.
"We knew we had to develop business relations in the
US - that's where the market is, and the marketing knowhow. I absolutely agree that
Israelis are great at developing cutting edge technology, but less adept at identifying
markets and targeting audiences for their technology," said Zeitlin.
"We needed someone to invest in our ideas and in turn
to be a launching pad for our companies in the US. It's a win-win situation, and a city
that would see the potential there would naturally understand how mutually beneficial it
would be. And Akron was that city."
Gudell organized a mission to Israel in January to seal the
deal, led by Akron Mayor Don Plusquellic, which included representatives of 21 public and
private Akron-area institutions.
"Mayor Plusquellic was just incredible," Zeitlin
told ISRAEL21c. "When he came to visit our offices, he saw the vision. We didn't even
have to explain that much, the ball just dropped," she told ISRAEL21c.
At a gathering last month in Akron's Jewish Community
Center announcing the investment - attended by 300 people representing area businesses,
universities, hospitals and local governments - Plusquellic said he jumped on the idea
after originally visiting the incubator in April 2005 and learned about their interest in
investors.
"It was fascinating to me," Plusquellic told the
crowd. "The bells and whistles went off in my mind," the Beacon Journal
reported.
The impetus for the visit came while Plusquellic was in the
country for the US Conference of Mayors, and received an invitation from one of the
companies housed at Targetech - ACE Cognitive Engineering.
The company has developed the ACE IntelliGym Trainer - an
innovative software-based system that dramatically improves real-time decision-making and
execution. According to its makers, it strengthens the brain, just like the weight room
builds muscles. That's why it has been dubbed 'The Brain Gym,' and numerous NCAA college
basketball teams have purchased the system to train their players.
Plusquellic got a look at some of the other companies under
the Targetech umbrella, and was hooked. According to Zeitlin, the incubator is currently
housing six companies - and has equity in many others. She enthusiastically counts off
some of the highlights that she hopes will soon be entering the marketplace.
"Jettable has a very innovative technology that has
never been done, that we're very excited about. They've developed an inkjet system, which
can print tiles, porcelain and glass. Right now they're in negotiations with potential
distributors," said Zeitlin.
"VaryFrame is revolutionizing the billboard industry
by creating a billboard that is actually a printer. It prints digitally from a central
location and can erase on site. This means that a billboard can be directed to a
particular audience at a particular time. For instance, the ad can be geared in the
morning towards women, and then in the afternoon switch towards one for students,"
she said, adding that the company has developed a prototype and are looking for investors
to develop it.
"That's one aspect that never ends," the
Connecticut native said with a laugh.
Other companies working with Targetech include Medidermis -
developing effective topical treatment for acne, drug development solution company Biolog,
and Optiway, which produced state-of-the-art optical devices.
Zeitlin said that much of the credit for Targetech's
success goes to its CEO Azriel Kadim, who has a rich history with startup companies and
patents, spending seven years working with Yeda - the commercial arm of the prestigious
Weizmann Institute of Science. With those credentials, finding the right ideas to develop
at Targetech has gone smoothly. And now, Akron will enjoy the benefits.
"Bringing Israeli technology to Akron will create jobs
there," said Zeitlin. "It will create a high tech environment that hasn't really
been developed, and enable them to attract other companies to the area."
END |