| (09/20/07) - The initiative to curb the
mounting problem of cigarette litter downtown has succeeded in reducing the toxic eyesore
of carelessly tossed cigarette butts by 25 percent, the Board of Directors of Keep
Akron Beautiful (KAB) and the Downtown Akron Partnership (DAP) announced. The two
nonprofits launched the Cigarette Litter Prevention Program in June 2007. The estimated billion cigarette butts discarded
every day easily make them the most littered item in America. KAB and DAP developed a
program to combat this litter on downtown sidewalks, streets and parks that increased when
Smokefree Ohio, a voter-approved smoking ban in public buildings, went into effect in May.
The project was aided by a grant from Keep Akron Beautiful's national network, Keep
America Beautiful, Inc., that paid for five additional ash receptacles to join the 16 that
DAP installed in late spring throughout the Special Improvement District
downtown.
"Cigarette litter has been a growing problem for us," said DAP President
Kimberlee McKee, whose organization operates the Operation Neat Streets program. "The
results of this community effort are encouraging. Downtown business and property owners
are involved and they've also involved their employees and customers by distributing
pocket ashtrays to help reduce the cigarette litter accumulating outside their front
doors."
"We were very interested in the measurable impact of this program in downtown
Akron after having piloted the program in the fall of 2006 around the University of
Akron," said Paula Davis, Executive Director of Keep Akron Beautiful. "With the
national network reporting how the program strategies are working elsewhere, we hope to
expand the cigarette litter prevention program to more Akron neighborhoods who feel
the need."
With the support of the City of Akron and property and business owners, ash receptacles
were installed at "transition points" downtown to encourage adult smokers to
properly dispose of their butts.
"Many building and business owners and managers downtown saw the value of the
project and asked for a receptacle, posters to display and pocket ashtrays to
distribute," said Linda Fry, DAP project manager.
Keep America Beautiful defines "transition points" as those places where
smokers must stop smoking before they continue. These are the places where cigarettes
become litter. "When we place the ash urns there, we make a difference," said
Davis.
Five queen-size Metro RTA transit ads ran April through July 2007 with a graphic
reminder that cigarette butts are litter too. Posters and fliers were displayed downtown
to encouraging smokers to "stick your butts where the sun don't shine [cigarette
butts that is]." More than 200 of the same yellow and black posters were posted
in buses that pass through the bus transfer area on Main Street, and 1,800 Keep America
Beautiful pocket ashtrays were distributed, free of charge, to smokers at Lock III summer
events and through DAP and its business members.
END
Downtown Akron Partnership is a nonprofit
organization whose mission is to promote and build a vibrant and valuable downtown.
Its programs include Operation Neat Streets and other beautification projects,
special events, publications and guides, marketing promotions, enhanced downtown security,
and website resources at www.downtownakron.com.
Keep Akron Beautiful develops and implements public
education and community improvement programs on litter prevention, recycling, waste
management, and beautification to encourage citizens to take pride in Akron by
participating in these activities.
Keep America Beautiful, Inc., is a national
nonprofit public education and community improvement organization whose network of more
than 540 local statewide and international programs educate individuals about litter
prevention, beautification and ways to reduce, reuse, recycle and properly manage waste
materials.
CONTACT:
Paula Davis, Keep Akron Beautiful
Kimberlee McKee, Downtown Akron Partnership
330-375-2116 or 330-762-9550
davispa@ci.akron.oh.us |